MARKETING MATTERS

Examples of online marketing excellence
Titus Farm Web Site (Leslie, MI) - One way this Web site connects customers to the farm is through its blog, an easy way to provide fresh information that keeps people coming back for more.

Alstede Farms (Chester, NJ) - Frost-tolerant plants, fruit trees, vegetables. The site promotes agro-tourism through tours and parties.

Shady Acres Herb Farm (Chaska, MN) - Exceptional photos. Online store. Downloadable plant list for easy printing.

Pine View Farms (Osler, Saskatchewan, Canada) - Slide show of photos about the farm. Two sound files from a local radio show with owner Melanie Boldt talking about the farm.

Plow Creek Farm (Tiskilwa, Illinois) -A U-Pick operation with great photos of each crop customers can harvest.

Marketing Your Sustainable Farm on the Internet - The World Wide Web is at powerful tool for sustainable farmers to market their enterprises to today's wired customers. This package of articles offers information on:

• Online farm marketing basics - Tips on everything from where to find free online listings to whether it's better to hire a professional designer or have Cousin Bob do it for free. . . more


• How to tell your farm's story - Branding is an essential element of a comprehensive marketing plan. This section tells you how to put your sustainable farm's story into words and images . . . more


• Building a great farm Web site - Give yourself a fighting chance to reach the top of the stack on Google . . . more

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info AT sustainablefarmer.com Check back often for new articles. Ideas to share? Questions you want answered? Please e-mail us at info AT sustainablefarmer.com